Bunnie XO Net Worth 2026: The Truth About Her Fortune

You’ve probably seen her on Instagram, YouTube, or standing next to her husband, country music star Jelly Roll. But Bunnie XO is much more than just someone’s wife. She’s bold, funny, hardworking, and yes—very successful in her own right.

In this article, we’ll take a close look at Bunnie XO’s net worth in 2026, how she makes her money, and how she turned her past into power. Whether you’re a fan or just curious, you’ll be surprised by what you learn about her fortune.

Let’s dive in and see how Bunnie XO built her own empire.

Bunnie XO Quick Bio

Who Is Bunnie XO?

Bunnie XO, whose real name is Alyssa (or Alisa) DeFord, was born on January 22, 1980, in Houston, Texas. She later moved around and eventually found her home in Nashville, where she lives today. She’s now 45 years old in 2026.

Bunnie started off with a tough background but always had a bold personality. She’s open about her past and uses her story to inspire others. That’s one reason why so many people love her—she’s real and not afraid to show it.

Today, she’s known as a podcaster, YouTuber, entrepreneur, and one of the most honest and relatable voices online.

Bunnie XO Net Worth 2026

So, what is Bunnie XO’s net worth in 2026?

According to updated reports, her net worth is now around $7 million. That’s a big jump from where she started just a few years ago. Some earlier estimates put her between $2.5 and $5 million, but her brand and platforms have grown fast.

And the best part? She built most of it herself—through smart work, honest content, and staying true to her voice. Even before her husband Jelly Roll became super famous, Bunnie was already doing well on her own.

How Bunnie XO Makes Her Money Today

Bunnie XO has many income streams—and they all work together.

• Podcasting: Her show The Dumb Blonde Podcast is one of her biggest earners. It’s honest, funny, and full of real talk with celebrity guests and everyday people.

• YouTube: Her channel has nearly 1 million subscribers, and her videos get millions of views. That means ad money, sponsorships, and a loyal fanbase.

• Merch Sales: She runs Dumb Blonde Productions, where she sells clothes, hats, jewelry, and more. Fans love her bold style and fun sayings on her merch.

• Social Media: She has millions of followers on TikTok, Instagram, and Facebook. Brands pay her to share content, promote products, and be the bold voice that people trust.

Bunnie has also spoken at events, worked on projects with Jelly Roll, and is always exploring new business ideas.

Bunnie XO’s Net Worth Before Jelly Roll

Many people think Bunnie XO became rich after marrying Jelly Roll. But the truth is, she was already doing very well when they met in 2015.

Back then, Jelly Roll was broke and touring in an old van. Bunnie, on the other hand, was living in a Las Vegas penthouse, driving two sports cars, and making money from modeling, entertainment, and other side hustles.

She even worked as a high-end escort in Las Vegas and later joined OnlyFans, where she had over 100,000 subscribers at one point. She openly shared that she made more money than Jelly Roll when they first started dating.

That part of her story shows that Bunnie XO was never just “someone’s wife.” She was independent and successful long before she stepped into the spotlight.

The Dumb Blonde Podcast

One of Bunnie’s biggest wins is her podcast, The Dumb Blonde Podcast.

She started it in 2019, and it quickly became popular for being real, raw, and fun. She’s had big-name guests like Gypsy Rose Blanchard, Brantley Gilbert, Dita Von Teese, and even Jelly Roll himself.

People love how she asks bold questions, shares personal stories, and lets others open up without judgment. The show doesn’t feel fake or forced—it feels like a real conversation with a friend.

The podcast brings in money through ads, brand deals, and YouTube views. But it also helped her build her own name, separate from her husband’s fame.

YouTube, Social Media, and Her Online Empire

Bunnie XO’s online world is a huge part of her fortune.

• Her YouTube channel has over 249 million views and growing. She posts podcast clips, funny moments, personal vlogs, and web series like Working Girl and Meet the DeFords.

• On TikTok and Instagram, she shares her day-to-day life, beauty tips, behind-the-scenes clips, and inspiring talks. Her fans feel like they really know her.

• With her huge online reach, brands are eager to work with her. She promotes products in a way that feels real—not like a sales pitch.

All of this adds up to steady money, brand growth, and even more fans who love her bold and honest style.

Bunnie XO’s OnlyFans Story

Before Bunnie XO became known for her podcast and brand, she made headlines with her OnlyFans account. She joined the platform during its early boom and quickly gained a huge following. At one point, she had over 100,000 subscribers, each paying to access her private content.

This brought in a lot of money fast, helping her grow her lifestyle and business. But in March 2023, Bunnie announced she was officially leaving OnlyFans. She shared the news in a heartfelt Facebook post, saying she no longer needed it. Her new brand, Bunnie XO, was doing so well that she didn’t want to keep holding onto her past.

She said letting go was scary, but she had faith—and it paid off. Her podcast and merchandise were already making just as much or more than what she made on the platform. This moment showed how far she had come.

Bunnie XO and Jelly Roll

Bunnie XO met Jelly Roll in 2015 at a bar in Las Vegas where he was performing. She was already living a high-end life, while Jelly was struggling, touring in a beat-up van. Still, they connected instantly. As Jelly Roll once said, Bunnie noticed him because he had “the saddest eyes in the room.”

Bunnie was in a toxic relationship at the time but left it shortly after meeting Jelly. They quickly became close, and just one year later, in August 2016, they got married. It wasn’t a big fancy wedding—it was simple and full of love.

Since then, they’ve supported each other through all the highs and lows. Bunnie helped Jelly emotionally and financially in the early days. And now, Jelly has a net worth of $16 million, and Bunnie XO has her own $7 million fortune. Together, they’re worth around $23 million and still growing.

Where Bunnie XO Lives Now

In November 2023, Bunnie and Jelly moved into their dream home in Nashville, Tennessee. The house is modern but still has that country music charm. Bunnie shared the journey on Instagram, showing how they designed every detail to make it feel like home.

The couple didn’t stop there. In 2024, they bought a 500-acre farm outside the city. The farm has everything—donkeys, cows, a pony, and lots of open space. It’s their peaceful getaway where they spend time with their kids and relax between tours and work.

And yes, Bunnie’s got style. For Mother’s Day 2023, Jelly surprised her with a brand-new Ford Bronco Raptor—a dream car she always wanted. It was one of those sweet moments that fans loved to see.

Bunnie XO’s Brand and Business Moves

Beyond social media, Bunnie XO is also a smart businesswoman. She runs Dumb Blonde Productions, a company that produces her podcast and handles her merchandise. Her products—like hoodies, necklaces, hats, and T-shirts—are fun, edgy, and 100% her style.

She’s also planning to grow her brand in other areas. There are talks about possible beauty products, collabs with other creators, and maybe even TV work in the future. Bunnie is always thinking ahead and isn’t afraid to try new things.

Everything she’s done—from podcasting to selling merch—has helped grow Bunnie XO’s net worth in 2026 to where it is now. And fans love how open she is about her wins and struggles.

What Makes Bunnie XO So Popular?

It’s not just about money. People love Bunnie XO because she’s real, funny, and honest. She talks about things others won’t. She shares stories from her past, her surgeries, her fears, and her lessons—all without filters.

Fans feel like they know her. She doesn’t act “too famous.” She replies to comments, shares funny moments with Jelly, and shows what it’s like to build a new life from scratch. That’s what makes her special.

Bunnie XO also stands up for women, for honesty, and for second chances. She’s proof that no matter where you come from, you can turn your story around.

Final Thoughts

In 2026, Bunnie XO’s net worth is more than just a number. It’s a symbol of how far she’s come—from Las Vegas nights to luxury living in Tennessee.

She built a career with her own voice. She stepped away from her past and created a brand that feels real, bold, and inspiring. And even with all her success, she stays true to who she is.

Whether you know her from The Dumb Blonde Podcast, her YouTube channel, or as Jelly Roll’s wife, one thing is clear—Bunnie XO has earned every dollar of her success.

And she’s just getting started.

(FAQs)

How much is Bunnie XO worth in 2026?

Around $7 million. She built it through podcasting, YouTube, merch, and more—without depending on Jelly Roll’s money.

How old is Bunnie XO now?

She’s 46 years old in 2026. Her birthday is January 22, 1980.

What is Bunnie XO’s podcast called?

It’s called The Dumb Blonde Podcast—a bold and honest show with real talk, big guests, and millions of listeners.

What is Bunnie XO’s real name?

Her real name is Alyssa (or Alisa) DeFord—but fans know her everywhere as Bunnie XO.

Does Bunnie XO have any kids?

She’s a stepmom to Jelly Roll’s kids, Bailee and Noah, and she recently shared plans to have a baby through IVF.

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