SaaS companies, at times, will have to send emails on behalf of their clients. If you are a representative in a SaaS Organization, you should remember that the bad data of one of your customers can affect your deliverability. For instance, the bad data of a client can affect the deliverability of everyone on your shared infrastructure. This makes a SaaS email validation solution important for businesses that function in the Software As A Service Domain.
What Makes Email Validation Important for SaaS Organizations?
To Safeguard Your Shared IPs
Before the email list of a client touches your sending infrastructure, you should validate every email address. The reason is that even a single bounce from one customer can land your whole IP pool on a blocklist.
For Automation
Thankfully, now, the best SaaS email validation platforms help you integrate validation into your entry point from which emails reach your list. The API integration will let you automatically check every email entering your system without any manual steps involved. You will not have to engage in any batch job.
Transparency in Client Communication
Also, with a SaaS email validation solution, you can communicate with your clients about the risky email addresses in their list. Before they hit the send button, you can transparently share details about the risky email addresses. This will improve trust towards your SaaS business among clients.
For Compliance Exposure
Yet another factor that makes SaaS email validation important is that sending to invalid email addresses at scale can trigger ISP throttling and blocklisting. Even in some cases, it can lead to regulatory scrutiny.
To Handle Shared IP Reputation Risk
Most SaaS platforms, as you know, use shared sending infrastructure. When one of your customers imports a purchase list, the spam complaints and bounces can affect all other customers on the same IP. So, to handle shared IP reputation, you need a SaaS email validation solution.
To Support Burden
Do you know that one of the common questions raised by many senders is “Why aren’t my emails being delivered?” This is one of the costliest tickets to address for email services. This problem can be eliminated entirely by stopping bad data in advance. A SaaS email validation solution can help you with this.
To Churn from Poor Deliverability
When the emails of your customers land in the spam folder due to the bad reputation of your platform, they can blame you and not their data. With a bad deliverability rate, churning follows.
So, for these reasons, SaaS email validation solutions are important for SaaS Organizations.
Where to Add Validation to Your Platform?
So, you know that a SaaS email validation solution is important. However, you might wonder where to add the validation. You can add the validation right at the point of entry of contacts. This move will prevent invalid addresses from entering your database. Otherwise, you have the option to run validation before campaigns. This option will help automatically suppress risky and invalid email addresses to safeguard your sender reputation. Also, validation can be done at the point of user onboarding. With this move, you can ensure that transactional emails reach them.
